Carolina Sport Business Club

February 7: Helen Buchanan

• Tar Heel Monthly tells the stories that aren’t necessarily being told in the news
• Having a passion for sports is what employers want to hear
• Having connections and being able to collaborate and speak will get you very far
  • Met Kevin Best and began working for Carolina Athletic communications
  • Covered baseball and ran stats to Adams Lucas
  • He remembered her and 2 weeks before graduation asked her to work for him
•  Important to have versatility
  • Important skills to pick up in today’s sports world
    • Eloquent writer
    • Ability to learn quickly/adapt to a fast pace environment
    • Graphics/video skills

• Being a woman in the sport industry is hard but it’s getting easier because the respect is increasing

February 22: Karen Shelton

History of Field Hockey

• Considered the mother of all stick and ball sports
  • 2000 B.C.
  • One of the first acceptable sports for women to play
    • Constance Applebee
      • Brought Filed hockey to the US
        • 1901 Harvard
        • Was the 2^nd largest team sport in the world at one point in time (after soccer)

Carolina Field Hockey Milestones

• 1981: hired as head coach
  • Was on the national team and says she didn’t really want the job
    • Wanted to be an assistant coach because she still wanted to play on the national team
    • Don’t be too quick to turn down job opportunities
    • 1984 Olympic Bronze medalist
    • Was a part time temporary coach for at least 3 years
      • Saw what she could build; wasn’t for the position
      • ACC championships
        • 83,84,85, 86, 87, 88, 89
        • 1^st championship in 1989
        • ACC Titles in 90s
        • NCAA 3peat 95, 96, 97
        • 1998 Henry Stadium Dedicated
        • NCAA title 2007
        • Tar Heels in the 2008 Olympics
          • 6 of 16 members from UNC
          • 5 of the 11 starters from UNC
          • NCAA title 2009

Success Factors

• Recruiting
  • Is accelerated
    • athletes commit sooner
• Talent identification
• Seek heart, passion, and character
• Sell the University
• Staffing
  • Grant Fulton
    • 1996 Olympian
    • South African
• Guy Cathro
  • From Scotland
• Jarrett Alston
• Culture of Excellence
  • The Carolina Way
  • Hard, smart, and together
  • Time Management
    • Only invest time in what will have the most return/most important to the team
• Fundamental skills
• Tactics/strategies
• Fitness/strength and conditioning
• Video analysis
• Nutrition
• Leadership
• Team building/fun
• Sport psychology
• Adaptability
  • Rules of the game
  • Technology
  • Facilities
  • Title IX
  • Personnel
  • Leadership
    • How we teach
      • Meeting-short and sharp
      • Visual learners-lots of demonstrations
      • Repeat, repeat, repeat- (in different ways)
      • Customize instruction

Leadership

• Power of persuasion
• Passion and attitudes
• Core values
• Clarity of the mission
• Inclusion and morale

Carolina Field Hockey Camps

• Side business
  • Marketing
  • Customer service
  • Quality control
  • Staffing

Recommendations & Tips

• Surround yourself with great people
• Have a vision, be organized, and have passion
• Adapt to change
• Lead by example
• Good personal habits
• Have some fun